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Developing winning products for emerging markets | McKinsey & Company

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To master the extremes of a fast-changing competitive landscape, challenge your company’s assumptions about designing, developing, and manufacturing products for these regions. A McKinsey Quarterly article.

Hemis Lacala‘s insight:

It’s  a beauty that SA is one the emerging markets in the world, a powerhouse of the African economy. This report together with the Omidyar Network’s report on the state of entrepreneurship in Africa will give you insight as to where our potential as African start ups lie. This will shake up your thinking and give you a head start when starting afresh. One of the drawbacks when starting out in SA is the cost of compliance that needs creativity and innovation in overcoming them. They are the given in our entrepreneurial journey and we need to find ways to deal with it.

See on www.mckinsey.com

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